Social media platform X, formerly Twitter, has unveiled updated Terms of Service set to take effect on January 15, 2026, introducing stricter enforcement mechanisms, expanded liability disclaimers, and clearer guidelines on content use, advertising, and user responsibilities.

The changes arrive amid ongoing debates over platform governance, monetization, and free speech.

The revisions, published in a full document on Wednesday, emphasize users’ obligations to comply with laws and platform rules while granting X broad rights to curate, modify, and distribute content for service improvement and syndication.

Among the most notable provisions are mandatory advertising exposure in exchange for access, prohibitions on scraping or bypassing technical limits, and liquidated damages of $15,000 USD per million excess posts viewed in a 24-hour period for violations. For EU, UK, and EFTA users, damages are set at €15,000 EUR, with disputes governed under Irish law.

X retains wide discretion to remove content, suspend accounts for violations, inactivity, or commercial reasons, while limiting liability to $100 USD or six months’ paid fees. The terms incorporate the platform’s Privacy Policy and Rules, stressing no endorsement of user content and warning of potential exposure to harmful material. Developer and advertising agreements are linked, with new cautions about AI training using user data.

The update follows X’s 2024 rebrand and aligns with its push for expanded creator tools and monetization.

For EU users, the terms provide appeal rights under the Digital Services Act, while U.S. disputes will fall under Texas law in Tarrant County courts. X has encouraged feedback but noted that continued use after January 15 will bind users to the new terms.